What is Keep Massachusetts Beautiful’s mission?

We help residents, government, and business leaders work together to keep Massachusetts communities clean, green, and litter-free. Our core impact areas include:

  • Litter Cleanup & Prevention: We help communities understand who and what is causing litter. We help local leaders organize volunteer litter cleanup events. We also provide resources to help change behaviors and prevent litter in the first place.
  • Beautification & Community Greening: Our affiliates improve public spaces with beautification projects, tree planting, and other infrastructure improvements to build community pride.
  • Recycling & Waste Reduction: We promote effective recycling programs to reduce the volume of trash that ends up in landfills, incinerators, or as litter along our roadsides and in our waterways.

How do towns and cities benefit from having a local Keep Massachusetts Beautiful affiliate?

Since 1953, the Keep America Beautiful organization has provided a replicable framework for community education and hands-on stewardship that reduces litter, encourages recycling, promotes grassroots volunteerism, and makes sustainable improvement possible for communities of all sizes. Affiliates have built upon this behavior change framework to create innovative, locally-focused programs that address the specific needs of their diverse geographies and populations.

Keep America Beautiful’s community-based affiliates represent urban, suburban, and rural communities with varying populations and budgets. They all share the same desire to engage their citizens in building and sustaining vibrant communities through litter prevention, recycling and waste reduction, and beautification projects.

Affiliates benefit by having a dedicated group of concerned citizens who work to keep their towns clean, green, and litter free. Affiliates organize volunteers, local businesses, and municipal resources to improve their communities through a variety of programs, such as:

  • Annual and/or monthly community litter cleanups
  • Beautification programs, such as Adopt-a-Spot programs, tree planting, public gardens, etc.
  • Educational events to teach students, residents, and businesses how to reduce litter and increase recycling
  • For every $1 invested, affiliates return an average of $34 in benefits to their communities

Keep Massachusetts Beautiful affiliates serve as community watchdogs. They identify the sources of litter, graffiti, and blight and organize community resources to address these problems. They also provide a convenient way for local students and citizens to meet community service requirements.

What types of support do you provide to local Keep Massachusetts Beautiful chapters?

  • Hands-on Local Support: Keep Massachusetts Beautiful provides ongoing support to help new affiliates get set up for success. This includes fundraising support, logo design, website and e-newsletter templates, and social media support.
  • Networking Opportunities: Tap into the resources, knowledge, and experience of hundreds of peers and 600+ affiliates across the U.S. who are implementing Keep America Beautiful’s behavior-change methodology and programs. This includes the Annual National Conference.
  • Grant Opportunities: Over the past several years, KAB affiliates have received grants and in-kind services valued at more than $12 million. 
  • National Affiliate Awards: KAB’s annual awards program provides public recognition for innovative local initiatives and achievements. 
  • Organizational and Professional Training: KAB provides ongoing training sessions throughout the year to support KAB affiliates.

What is Keep Massachusetts Beautiful’s affiliation with Keep America Beautiful?

Keep Massachusetts Beautiful is one of 25 certified state-level Keep America Beautiful affiliates. As a state-level affiliate, we focus on growing the number of local chapters across the state of Massachusetts. We oversee statewide programs, such as the Great Massachusetts Cleanup and we provide hands-on consulting, training, and logistical support to help local Keep Massachusetts Beautiful chapters get organized and succeed.

Is Keep Massachusetts Beautiful a 501(c)(3) nonprofit?

Yes. We are a certified 501(c)(3) nonprofit. You can learn more about us at Guidestar.

Where does Keep Massachusetts Beautiful obtain its funding?

Currently, we are a 100% volunteer-operated organization. We are seeking to raise funds through individual donations and corporate sponsorships. Visit our Donation page or become a business partner if you would like to help.

How do I form a local Keep Massachusetts Beautiful chapter in my community?

First, you will need to decide whether you prefer to launch a local Keep Massachusetts Beautiful chapter or a fully certified Keep America Beautiful affiliate. Get more details about our affiliation options.

Are there any costs involved in forming a local chapter or a fully-certified KAB affiliate?

For local Keep Massachusetts Beautiful chapters, annual dues start at $500. Local chapters can choose a package of support services that best meet their needs.

To launch a fully-certified Keep America Beautiful affiliate, a one-time certification fee ranging from $1,000 to $4,000 is charged to cover the cost of hands-on training. KAB Affiliates pay annual dues that range between $50 and $500. If you represent an existing organization that would like to affiliate with Keep America Beautiful, the migration fee is a flat $1,000.

Keep Massachusetts Beautiful provides fundraising support to potential new affiliates. We can help you appeal to your local business community and individuals for donations to cover the cost of your certification training.

Where can I get additional information?

Please email us at info@keepmassbeautiful.org or call executive director Neil Rhein at 508-320-8621.