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Who We Are

We're taking action to make Massachusetts a cleaner, greener place to live, work, and play.

Keep Massachusetts Beautiful is a non-profit organization dedicated to the simple idea that “beauty matters.”

Our mission is:  "taking action to make Massachusetts a cleaner, greener place to live, work, and play." The two most important words here are "taking action." Talk is cheap. That's why we focus on getting people involved and actively working to improve their communities. Action equals empowerment!

We believe that litter, illegal dumpsites, graffiti, and blighted vacant lots not only hurt property values and discourage economic development, but they also reduce a community’s collective self-esteem. 

But it doesn’t have to be this way. In our experience, we have found that people care for places that appear to be cared for. Residents can take ownership of the health and appearance of their own neighborhoods and communities. They just need a little guidance, and that’s where Keep Massachusetts Beautiful can help.

We teach local volunteers how to collaborate with government and business leaders to achieve significant and lasting improvements. We focus on four impact areas in order to improve local communities:

  • Litter Prevention & Cleanup: Understand who and what is causing litter and mobilize volunteer and government resources to clean it up and prevent future littering behavior.
  • Waste Reduction & Recycling: Reduce reliance on single-use plastic and other non-sustainable products. Promote reuse and repair and promote effective recycling programs to reduce the volume of trash that ends up in landfills, incinerators, or as litter.
  • Beautification & Community Greening: Beautify public spaces with landscaping projects, tree plantings, and other infrastructure improvements to build community pride, spur local economic activity, and benefit pollinators.
  • Environmental Education: Inspire and educate the next generation of environmental scientists, advocates, and leaders.

Keep Massachusetts Beautiful is a state affiliate of Keep America Beautiful, the nation’s largest non-profit community improvement organization. Founded in 1953, the Keep America Beautiful network currently includes 26 state affiliates and 684 local affiliates across the United States. KAB’s guiding principles include:

  • Education: Residents, government, and business leaders need to understand the challenges they face and the potential solutions in order to encourage positive behaviors toward community improvement.
  • Individual Responsibility: People may complain all they want about the appearance of their neighborhood or community, but change begins with personal responsibility.
  • Public-Private Partnerships: Broad-based community alliances are essential to achieving sustainable community improvements.
  • Volunteer Action: By engaging volunteers, communities can extend the reach of their educational efforts and multiply the impact of their actions.