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Environmentalist Jay Wasterveld coined the term “greenwashing” in 1986 to describe the phenomenon in which corporations deceptively market their products and services as more sustainable than they really are. This enhances their public image without requiring any meaningful change to existing harmful business practices.

The fashion industry has been recognized as the second largest cause of pollution worldwide. Brands are now producing almost twice the number of clothing collections in comparison with pre-2000 as a result of apparel’s life cycle diminishing and the demand for new collections increasing. Fortunately, some designer brands have effectively addressed this consumption crisis by utilizing circular business models to reduce production pollution and post-use waste.

The Great Pacific Garbage Patch: Think Trash Soup, Not Trash Island! While some areas of the patch are made of large visible trash accumulation, a significant amount of the patch is made up of these microplastics, which are tiny pieces of plastic smaller than 5 millimeters that occur as a result of larger pieces of plastic slowly breaking down.

As summer begins to wind down and you prepare for a busy fall, be sure to snag your ticket for one of the best events of the season—the Massachusetts Clean Community Awards!

New scholarship supports a Massachusetts high school senior student who will be pursuing a degree or certificate in environmental studies or a related field.

While plastic overall is considered the most abundant form of marine debris found in our oceans, small plastic debris that are less than five millimeters in length are called microplastics. Due to the critical negative impact that microplastics have on the environment, many companies are looking to remove microbeads from their products, and look towards alternatives.

If every registered Massachusetts boat owner used shrink wrap annually, over 2 million pounds of the harmful polyethylene material would be used and most likely thrown in a landfill. But, the good news is shrink wrap waste can easily be curbed in a myriad of ways.

Plastic pollution is a problem here in Massachusetts and around the world. You can help by reducing your consumption of single-use plastic products in July (and beyond).

Before you pack up to hit the coast this season, learn how you can minimize your impact on Massachusetts beaches.

With the elimination of indoor smoking, people are smoking outside and discarding cigarettes onto the ground. Many people are unaware of the environmental impacts of cigarette litter.

Gardening can have a positive impact on your mind, body, spirit, and even your wallet!

Be more thoughtful about your spring-cleaning products and tools to save money and protect our planet!

Learn simple steps you can take to avoid damaging Massachusetts waterways with excess fertilizer runoff.

Massachusetts State Leaders Remain Unresponsive to the Mess that is Massachusetts.

Learn easy steps you can take to recycle often, recycle right, and reduce recycling contamination in Massachusetts.

Improved insulation, air-sealing, and all-electric heat pumps can make your home a model of energy efficiency and comfort.

Learn creative ways to incorporate eco-friendly party planning tips into your Super Bowl game-day celebration.

Commit to acts of service to honor the legacy of Dr. Martin Luther King Jr. and explore new ways you can give back to your community and involve your family and friends.

4 simple tips to keep your trash protected from critters and pets that can climb into it, eat it, and create litter.

Here are some of the signs of common diseases you may need to diagnose on your trees.

Keep these tips in mind as the holiday gift-giving and entertaining season kicks into high gear.

Eco-friendly upgrades to your home can save you money over the long-term and protect the planet’s health.

Reduce the use of harmful chemicals the next time you clean your home.

Many people are seeking ways to reduce their carbon footprints and live more sustainably. Can tiny homes be a viable choice for potential homeowners?

Donating or recycling consumer electronics helps conserve our natural resources and reduce greenhouse gas emissions.

We're happy to announce $3,500 in grants were awarded as part of this year's Plant Something Bee-eautiful program.

Fall is an ideal time to host a clothing swap. If you want to upgrade your wardrobe and help the planet, learn how to host a clothing swap and see how much fun it is to shop your friends' closets!

The Worcester Green Corps crew filled up 607 trash bags that totaled more than 4,000 pounds of litter this summer.

COASTSWEEP 2021 is starting, and they need your help! Find out how you can be part of this year's statewide beach cleanup to help support marine life and the environment, and make friends along the way.

Chemical herbicides have been shown to cause damage to humans, animals, aquatic life, and the environment. There's a better way. With the many natural and organic weed killers on the market and plenty of make-at-home recipes using simple ingredients, you can keep your lawn and gardens safe, healthy, and weed-free. Find out more on the dangers of chemical herbicides and how to replace them with natural and organic remedies.

The 2021 Break Free From Plastic Pollution Act addresses the plastic pollution crisis and is currently before Congress. It contains the strongest language to date on plastic manufacturing, use, and recycling, and it needs your support.

Using your smartphone and the Litterati app, you can collect data and help fight litter in Massachusetts!

Have you heard of a Library of Things? Just as you can borrow books from a public library, you can borrow all sorts of household items from a Library of Things. Find out how they work, where to find them, and even how to start one in your community.

Bathroom recycling is often overlooked, but it's an important part of reducing waste in your household. Learn tips and tricks to get your bathroom recycle friendly, and find out exactly what bathroom products are and are not recyclable.

Learn more household and self-care product swaps you can make to eliminate plastic, reduce your waste, and protect the planet.

Learn about the origins of aluminum cans—how they're made, their growing popularity, and why it's beneficial to recycle them!

Learn how to dispose of your unwanted electronics in the safest, most environmentally friendly ways.

Are you ready to reduce your waste and be plastic-free in 2021? Check out our list of simple product upgrades to get you on your way!

Become a local hero by spearheading a local Keep Massachusetts Beautiful chapter launch in your community in the New Year.

Congratulations to our 2020 Clean Community Award winners and thank you to all of our volunteers across Massachusetts!

Maintain your mental and physical health by joining the Massachusetts Litter Cleanup Crew.

Make your Halloween greener in these six ways

Creative ways to transform your trash into treasure.

Learn how grantees will use their funds to enhance pollinator habitats.

Turn your environmental lessons into fun games and activities for your kids or grandkids.

Now that we’re more than midway through August, it’s time to introduce a new hobby for fall—plirding!

MassDEP Recognizes Young Environmental Stewardship Educational Activities​

New ways to manage EPS in your community.

Personal Protective Equipment (PPE) litter lowers the bar on personal responsibility and respect for other people even further.

Follow these safety tips if you decide to clean up litter in your neighborhood this spring.

Valentine’s Day has passed, but it's not too late to reexamine your relationship with single-use plastics.

Rather than simply complain about local litter, the Burgess family decided to take action and do something about it.

Launch a Keep Massachusetts Beautiful chapter and start taking an organized approach to cleaning up and beautifying your community.

Help rid Boston's Muddy River of trash and debris.

Five organizations each received a $500 grant to support the planting of pollinator-friendly plants.

Many battery types contain mercury, a known carcinogen. So it's important to dispose of batteries properly.

Five $500 grants will be awarded to support the planting of pollinator-friendly plants and trees in public spaces.

4 ways to protect and preserve our beautiful public beaches in Massachusetts.

Our Massachusetts Clean Community Awards gala exceeded our expectations and we hope everyone who attended came away feeling inspired, appreciated, and re-energized!

Tickets are going fast, so make your purchase now!

Learn best practices and ideas for preventing and cleaning up litter on Boston's North Shore.

Are pizza boxes recyclable? What's the problem with plastic bags? And why does what happens in China affect recycling practices here in Massachusetts?

With the passage of a recent new ordinance in Wilmington, 85 Massachusetts towns and cities have now passed laws to reduce plastic bag waste. Together, these communities represent almost 40% of the state's population.

To celebrate America Recycles Day on November 15, please join more than 75,000 people who have already taken the pledge to recycle more

Halloween may be a time of the year to embrace the macabre and the creepy, but there are few things more horrifying than degrading and destroying our environment by generating even more plastic pollution.

Join us for an afternoon of “talking trash.” We’ll share best practices and ideas for preventing and cleaning up litter in your community.

More than 7,000 volunteers in 100 Massachusetts communities removed 132 tons of trash and litter as part of this year's Great Massachusetts Cleanup.

Here’s a little prayer and apology I make as I pick up trash and work along roads, waterways and woodlands. Pat Conaway, President & Founder, Keep Natick Beautiful

Donate textiles to keep them out of landfills and incinerators,—regardless of their condition.

Massachusetts beaches and coastlines are under siege—not by sharks, seals, or lobsters—but by plastic pollution, cigarette butts, fishing gear, and all manner of debris that wash ashore from our cities and towns.

A team of 75 enthusiastic volunteers from Dell Technologies recently gave Route 135 in Hopkinton a thorough cleaning.

Massachusetts Sponsor A Highway® offers $100 referral donations to Keep Massachusetts Beautiful.

Summer cookouts do not have to happen at the expense of the environment.

Liberty Mutual volunteers clean up a highly littered area of Boston.

Volunteers from Trip Advisor helped clean up and beautify the Martin Luther King Jr. School and surrounding neighborhood.

The Great Massachusetts Cleanup kicked off with pre-race cleanups of the Boston Marathon route in Hopkinton and Ashland.

Thank you to Keurig Green Mountain Inc. for sponsoring the 2018 Great Massachusetts Cleanup.

Momentum is building for this year’s 3rd Annual Great Massachusetts Cleanup.

Learn about APCC's efforts to protect Cape Cod's ecosystem.

Spring is coming, so now is the time to organize a cleanup event in your community.

The Boston City Council passed an ordinance to reduce the use of plastic bags in the city. Is a state-wide law coming soon?

Our latest episode of Keeping Massachusetts Beautiful features Emily Norton, chapter director of the Massachusetts Sierra Club.

Each episode of Keeping Massachusetts Beautiful will invite a nonprofit leader, government agency leader, or business leader to discuss his or her cause.

Thanks to nearly 7,000 volunteers in 84 Massachusetts communities, 136 fewer tons of trash litter Massachusetts roadsides, parks, and beaches.

With encouragement from members of Don't Trash Wareham, the Town of Wareham recently installed 9 solar Big Belly trash compactors and recycling bins.

America Recycles Day is a nationally recognized day dedicated to promoting and celebrating recycling in the United States. Contact us for more information on how to promote recycling in your community.

COASTSWEEP 2017, Massachusetts’ annual state-wide beach cleanup, kicks off in September. Now is the time to sign up to be a local cleanup coordinator for your favorite beach, marsh, dive site, or riverbank.

Conserving water isn’t hard to do. With a little know-how and minimal effort, you can save gallons of water every week. If you don’t do it for Mother Nature, do it for your wallet

Keep Mansfield Beautiful recently completed a test of new anti-litter signs and the results were promising.

The New England Patriots Charitable Foundation recently named Keep Massachusetts Beautiful founder and executive director Neil Rhein a 2017 Myra Kraft Community Service MVP award winner. The award also included a $5,000 grant. Read more...

State House Representative Randy Hunt of Sandwich has filed a bill (House Bill no. 3528) that would add a 5-cent deposit on the sale of nips. The primary goal of the bill is to give consumers an incentive to return empty nip bottles, rather than toss them onto the streets.

With Earth Day (April 22) fast approaching, what will you do to protect Mother Earth? One way to make an impact is to join one of the many spring litter cleanups taking place in Massachusetts. We are currently coordinating with nearly 100 communities across the state as part of the 2017 Great Massachusetts Litter Cleanup.